Who we are

We are a UK company serving institutions worldwide. We approach challenges with a blend of experience, knowledge, expertise, and the unique ability to properly listen, with the power to make technology do what is needed. We harness the power of technology and make it available to our customers. We are passionate about developing solutions that make an impact in serving and empowering communities all over the world.

What we do

We maintain and promote a series of cutting-edge online software products designed to solve challenges experienced by the niche markets we serve. Our solutions are closely aligned to our target market’s business objectives, as a result we have customers in over 45 countries worldwide and growing.

Our Products & Solutions

Customer relationship management software crafted to help Mental Health Recovery Colleges and training providers manage their applications, students, courses, tutors, course schedule, venues, bookings, attendance and impact and outcome assessment.
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EduAgent CRM is study abroad agency focused software that allows you to manage your partners better, improve the applicant journey and give your team the tools they need to help you grow your study abroad business.
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Empowering institutions worldwide to enable the ultimate applicant journey. We transform the way institutions work globally by providing paperless admission solutions.
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We are proud to work with

Global organisations from various industries

Here are a few of our key customers....

Meet Our Core Team

This is our dedicated team who are responsible for delivering great tech solutions for our customers

Anita Mold

Senior Developer

David Roberts

Co-founder & Business Lead

Jack Birch

Solution Planner

Jordan Kendall

Graphics & UI

Kudakwashe Thambo

Developer & Technical Support

Petronela Tom

Developer & Technical Support

Rico Barrett

Developer & Technical Support

Rukhsar Manzoor

Support Desk Manager

Ruth Lama


Simon Kags

Co-founder & Technology Lead

Stephen Mudere

Developer & Technical Support

Tawanda Onyimo

Developer & Technical Support

Warren Ganye

Web Developer

Join us!

We are always looking for great people to join the team. Contact us and tell us about yourself

This is what our customers say about us

Our solutions are used by customers in over 45 countries around the world

"It's one of the most intuitive systems we've ever worked with and it simplified our workflow to a degree where it made the job enjoyable"

- Aston University

Drop us a message below or call us on…


0121 286 2345


Action starter Limited
Universities Center
Innovation Birmingham Campus
Birmingham, UK
B7 4BB

Action Starter Ltd, Registered in England & Wales as company 08339852