We Can Work With Just The Shell Of An Idea

We bridge the gap between your organisation's aspiration to design, create and adopt technology and the reality of actually making it happen.

Like what you hear?

Find out more

What We Do

Looking to solve problems within your organisation by adopting technology? We'll help you navigate the way. We provide a service that bridges the gap between organisations aspiring to adopt technology in their sector but not fully understanding ‘how’, and making great technology that solves problems.

We make mobile devices and computers do things that users want and need them to do, at the right time. This requires understanding and translating user requirements into technical solutions in the context of managing changes in human behavior to compel users to do something different.

Our customers tell us that we are good listeners.
Our customers tell us that we take them on a journey.

Check Out Our Projects


See who has been on that journey with us before:



Ravensbourne, London have an international appeal and attract applicants from all across the world. We helped them move their application process online, ensured they were compliant with UKBA and then gave them the tools to grow their international student base with elegant and effective software.



We helped Heart of England Foundation Trust develop an online learning platform that was easy to author as many courses as they like. We made it mobile ready, with elegant user interface and embedded learner tracking. More features will come as we help HEFT realise that they are able to innovate from within!

Julie Twist


We have been helping Julie Twist Properties develop new ways of using technology to run their Property and Letting Agency in Manchester. We started with simply revamping their website, and have now gone into a joint venture with them to develop new tech for the whole Property and Letting Sector.

Bournville Schools Websites


Bournville Infant and Junior Schools wanted to be in control of their website. "No longer are we beholden to external companies to make simple changes ... we feel as though, for the first time, that our website is ours and that we are totally in control of it. It has become an asset that continues to build in value" Take a look and see what they are talking about!

We don't just stop there, we also have our own products

Check Out Our Solutions


See what solutions we have built that could solve your business problems now:


Online Software
Capture, Manage & Review Applications Online

We convert your manual, paper-based Application Process into a pain-free, elegant online application process, powered by Web-based Forms embedded into intuitive Cloud Based Applications Management Software.

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Website Portal
Parent & Child Learning Platform

Ourplace allows parents to Keep the progress of their children in one place, Share important memories with family, Record important information relating to key events in their child progression through life and Learn through completing courses that will help them to understand their child better

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Online Software
Student Recruitment Management Software

AppliCatalyst is an online software application that transforms the higher education student recruitment process. AppliCatalyst manages every aspect of my local and international student recruitment process from discovery to enrolment, all in one place

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Rapid Prototyping CRM

CRM Framework
CRM Design Framework

Over the years we have developed our own inhouse rapid development cloud based framework that allows us to produce powerful CRM solutions within weeks. This allows us to swiftly turn client ideas and requirements into basic usable prototypes within lightning fast turn around times.

Need a cloud based prototype developed quickly?
Contact Us

WordPress Customisation

Software Development
WordPress Customisation & Plugin Development

WordPress is fast becoming one of the most used web-based CMS & CRM solutions. You may already have your website or solution built on WordPress, we specialise in developing customised plugins and solutions that can extend the power of your existing WordPress Platform.

For custom WordPress solution or rapid plugin development.
Contact Us

Attendance Management Solution

Online Software
Student & Personal Attendance Management Software

This solution offers simple data input hardware for students or staff and a custom reporting dashboard for administrators and senior management. This attendance solution reflect a totally different approach to attendance management that allows organisations to setup an internal system and deploy within days

Request a demo


Every journey starts with one step, here's ours

  • 2011

    Our Humble Beginnings

    What started out as a small project to help out an organisation on a small website, turned out to be an opportunity to develop our first product

  • 2012

    AppliCatalyst is Born!

    Our cofounders David Roberts & Simon Kaguramamba commence the development of our flagship product in the education sector

  • Dec. 2012

    Becoming Official!

    With a product built, a happy client and demand from other institutions increasing, David and Simon officially establish Action Starter.

  • 2013

    Continued Development

    A year spend improving the AppliCatalyst platform, growing a stronger workforce and engaging more institutions

  • 2014

    Time To Expand

    Development of a new product HEIapply, engagement of various clients from different industries on exciting problem solving projects

  • Create!


    Continued Growth

    Continued success of products and growth of client projects

  • Be Part
    Of Our

Our Founding Partners

Meet our cofounders

David Roberts

Business Lead

Simon Kaguramamba

Technology Lead

David Roberts and Simon Kaguramamba (Kags for short) have combined experience of over 25 years in the education and technology sectors, from small scale project initiation to full programme management of multiple £MM projects. Both are innovators in their own right, David leads the business and Simon takes care of the technology supported by an awesome team of Designers and Programmers

Contact Us

Drop us a message below or call us on

0121 286 2345

Address: Innovation Birmingham, Faraday Wharf, Holt Street, Birmingham B7 4BB.

Action Starter Ltd, Registered in England & Wales as company 08339852